PERSONALISED FURNITURE – HIGH VARIETY: THE ERP SYSTEM FOR THE WOOD AND FURNITURE INDUSTRY
For Germans, there’s no place like home – as shown by a recent report from Otto, where 90% of respondents said home comforts were very important. An important role is played here by the choice of interior furniture, which needs to be stylish and appealing yet functional and durable. Almost half of all respondents stated that individuality was an important criterion. These findings are very welcome for the wood and furniture industry. Not least because they indicate that demand is likely to be stable in the future.
HIGH VARIETY IS A CRITERION FOR SUCCESS
This was also the conclusion of a report produced on behalf of the North Rhine-Westphalia Wood and Furniture Industry Association. In the six scenarios for the future of the furniture industry developed by report authors, consumer demand and pricing remained high in four scenarios, while only two scenarios imagined furniture might become less important. One finding was of particular interest for the wood and furniture industry: if furniture retains its high status and customers are prepared to pay premium prices to acquire it, considerable variety in the product portfolio is a key factor for success.
VARIANT CONFIGURATION FACILITATES VARIETY
To be able to offer such a wide variety, the wood and furniture industry needs to design products to be as modular as possible. Customers must also be given the option to configure furniture easily and appealingly to their individual preferences: ideally, this process will also include checking whether the chosen combination is ready for production and delivery. All of this is only possible if a computerised variant configuration system is deployed.