CHALLENGES FOR RETAIL

[Translate to English:] Handel

READY FOR ANY SALES CHANNEL: THE ERP SYSTEM FOR RETAIL

Retail has undergone significant changes in recent years. According to a report published by the Hamburg World Economy Institute (HWWI), the specialist retail segment has been the hardest hit, losing the biggest share of total retail sales. Negative trends have also been seen in department stores, traditional high street grocers and supermarkets. In contrast, market share has been gained by discounters and big box stores. Customers are also buying more online. According to figures from German retail researchers IFH Köln, B2C e-commerce revenue rose to just under EUR 43 billion in 2014 – representing a market share of 9.4%. IFH analysts expect this share in all likelihood to rise to 15% by 2020. 

 

OMNICHANNEL SALES AND PERSONAL COMMUNICATION

In light of these tendencies, all retail companies should concentrate their efforts on expanding their bricks-and-mortar stores with other sales channels – and online in particular. Nor is that all. Today it is also important to achieve tight integration of channels, so as to offer customers a 360° purchasing experience. A comprehensive, omnichannel approach is therefore imperative. Customer loyalty, however, needs the multichannel approach to be accompanied by personalised communication. And this is possible only with systematic collection and analysis of customer data.

 

SUCCESS FACTOR DIGITAL COMPETENCE

Alongside convincing products and solid service, digital competence is already a key criterion for success in retail. Long-term market share is open only to those who efficiently manage sales processes across all channels while utilising customer data. The cornerstone for this strategy is an ERP system that supports all process flows in modern retail.

SAP BUSINESS ALL-IN-ONE IS THE PERFECT MATCH FOR THESE REQUIREMENTS!

With SAP Business All-in-One, activities can be planned, executed and analysed across all sales channels. This also includes the coordination of discounts and special offers.

Analysing past customer behaviour offers insights into how the product range should be designed in the future. SAP Business All-in-One can provide smart requirements analysis for this task. 

SAP Business All-in-One considerably simplifies returns processing. And with the rise in e-commerce business, this is an essential feature.