CHALLENGES FOR PRINTERS AND PUBLISHERS

[Translate to English:] Druck und Verlag

 

DIGITALISATION AS A CHANCE: THE ERP SYSTEM FOR PRINTERS AND PUBLISHERS

Digitalisation has hit printers and publishers very hard. In the first wave, the internet brought newspapers, magazines, catalogues and brochures to the household PC. And thanks to smartphones and tablets, media content is now also available at any time and any place. The impact on print and publishing is illustrated by a report from industry research institute MMB, which shows that print volumes, company and workforce numbers, capital expenditure and revenue have all experienced a continuous decline. Industry analysts therefore conclude that printers and publishers find themselves in a fundamental structural crisis.

 

EFFICIENT PROCESSES AND NEW PRODUCTS WITH DIGITALISATION

While the digital transformation has led to this crisis, it also offers ways out of it: innovative technologies can be used to design printing processes to more efficient while creating novel products and services. As just one example, data can be sent straight from the computer to the printing plate or paper without an interim step. Digital printing means small print runs can be printed profitably – and personalisation can be applied right down to the level of individual printed items. This is helping the spread of web-to-print services, where commercial customers or private consumers use a web service to design brochures, photo books or calendars, for example, and just click to order ultra-short print runs.

 

MASTER COMPLEXITY WITH AN ERP SYSTEM

This increases complexity for print shops and publishers, who need to handle a variety of orders from pre-press to shipping while also working to ensure optimum capacity utilisation for their systems and ensuring materials management stays efficient. Well organised process flows and clearly defined interfaces are indispensable here. This is hardly possible without an end-to-end ERP system that integrates all of these processes.

SAP BUSINESS ALL-IN-ONE IS THE PERFECT MATCH FOR THESE REQUIREMENTS!

With SAP Business All-in-One, printers and publishers accept customer data, prepare it for printing and then manage the data through the commercial and production processes.

With a large number of very short print runs, efficient capacity utilisation of plant is a highly demanding task. SAP Business All-in-One provides support here with numerous features to map out the current situation.

SAP Business All-in-One offers intelligent paper roll management functionality. Dual stock management is the key innovation offered here.